10 Major Reveals From The Super Bowl Trailers
8. The New Monster - Stranger Things
Perhaps the most exciting (if slightly surprising) trailer to air during the Super Bowl was the tease of Stranger Things Season 2, which hadn't had a lot of pre-air hype (unlike most of the movie trailers).
However, it also delivered one of the best and most exciting teases of the entire showcase as well, perfectly capturing the nostalgic feel of the first season, but ramping up the mystery and intrigue - of both the shady government and the Upside Down - to really justify a second instalment.
The teaser had plenty to love, from an Eggos commercial to the kids - noticeably not including Will, who has been taken in for experiments - dressing up as new heroes the Ghostbusters, but also a big reveal in a potential new monster.
First seen in a sketching - appearing to come from a vision - and then the real deal, it's a huge beast in the vein of the aliens from Arrival (although more spider-ish, which is a terrifying thought).
It appears we'll be getting a much bigger exploration of the Upside Down this time around, and that means a larger threat too - and it looks like it's coming for Hawkins.