10 Most Misleading Trailers Of 2015

5. The Gift Pretended It Was Terrible

https://www.youtube.com/watch?v=I3IiZU9JBuE The Film: The Gift What It Promised: Another aimless home-invasion horror peppered with inane jump scares. What It Actually Was: Blumhouse strikes again, but this time with an infinitely better film than The Gallows; in fact, Joel Edgerton's directorial debut The Gift is one of the strongest pictures this year, and that's the problem. The studio are so intent on curbing their primary audience (16-30 year olds) who they believe relish tacky jump-scare-laden pap, that they entirely undermine the product that's on offer. So much of this trailer tricks audiences into believing they are watching another cliched invasion saga, when really it is a devilishly smart character study that plays out on a knife-edge. Similar in progressive atmosphere and tone to Michael Haneke's sublime Cache, the horror is entirely psychological: not psychical. The Gift beautifully manipulates the notion of an idea; how it can form and take shape, plague one's mind to the brink of insanity, and yet offer no cognitive proof or reasoning. Far smarter than another lame 'scary movie'. Oh, and the trailer fails to properly point out that it was written and directed by Edgerton too; shameful.