10 Most Ridiculous Movie Marketing Campaigns
4. Parodying A Handmaid's Tale - The Emoji Movie
It's fitting that a movie as sublimely terrible as The Emoji Movie would have an equally awful marketing campaign, but to their dubious credit, Sony went all out to ensure audiences of all persuasions at least knew about the film.
If having star T.J. Miller parasail into the 2017 Cannes Film Festival wasn't insane enough, Sony invoked the ire of the Internet when they later made a parody poster for the film in the vein of the TV show The Handmaid's Tale.
Many expressed dismay at Sony willingly linking their family-friendly animated film to an incredibly serious TV show with themes of rape and misogyny. Beyond that, observers questioned what sort of crossover audience Sony really envisioned between the two IP.
Amid the backlash, Sony quickly deleted the poster, though of course, it lives on in infamy regardless.
Yet despite the overwhelming dislike for both the marketing and the movie itself, The Emoji Movie still cleared $217.8 million worldwide against a $50 million budget.