10 Movie Cliches That Need To Die

2. Making EVERYTHING A Shared Universe

Star Wars The Rise of Skywalker Finn Poe Rey
Lucasfilm

For a while in the 2010s, it felt like every blockbuster was just an advert for future movies and spin-offs. When Marvel proved how lucrative shared universes could be, studios scrambled to assemble their own, using disconnected scenes in tentpoles like Batman v Superman and The Amazing Spider-Man 2 to set up characters and plots that wouldn't become important for years.

Even though it might have seemed as though the blatant imitators had a quick rise and fall - after all those two movies resulted in subsequent reboots - they've simply changed tactics. Instead of rushing straight in and expediting the Marvel formula, studios have taken a step back and started to go movie by movie to keep their options open, but still plan for grand crossovers further down the line.

Even Star Wars seems to be rebuilding to follow the MCU mould if rumours are true. The appointment of Kevin Feige alone suggests as much, so don't expect this trend to go away as long as Disney keeps raking in money.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.