8. Man With A Gun Walks Into A Theatre - Iron Man 3 (2013)
Iron Man 3 is Marvel's latest film in the Iron Man franchise. When Iron Man encounters an enemy hell bent on destroying his personal life, he is determined to find those responsible. His quest will test his stamina and as he desperately tries to save his loved ones he begins to find out whether 'it is the man who makes the suit or the suit who makes the man'. With a gargantuan budget of $200,000,000, Iron Man 3 has so far made an impressive worldwide gross of $1,214,692,272 making it one of the most successful films of the year. The film was originally budgeted at $140,000,000, but after the huge cinematic success of the avengers Marvel Studios and Disney both decided to increase the films budget to $200,000 in order for Shane Black to make the best film he possibly could. It may have been a sure bet, but it certainly paid off well. The Marvel Cinematic Universe certainly is a profitable one, with both Iron Man 3 and The Avengers reaching the one billion mark. In what is perhaps one of the most idiotic and ill-thought stunts of all time, an actor dressed as agent of S.H.I.E.L.D. in full assault gear and carrying a weapon charged into the cinema. This prompted a series of 911 calls from terrified cinema-goers, fearing that they were about to be attacked. You'd probably see the funny side of this stunt if it weren't for the fact that less than a year prior to this, a man dressed as Bane walked into a cinema premiering 'The Dark Knight Rises' and opened fire upon men, women and children in a horrific massacre. This stunt wasn't actually a device orchestrated by the filmmakers, but by the management of the Goodrich Capital 8 cinema in Jefferson City. How many theatre managers does it take to screw up a promo? I imagine Marvel held off on the 'Thank You' bouquets.