10 Movies That Massively Over-Performed At The Box Office

Nostalgia is all the rage these days and Andy Muschietti's It tapped directly into that vein, satisfying both 1980's aficionados and fans of the Tim Curry-starring miniseries from 1990 in the process. It helped that the movie was a well-crafted studio horror bolstered by several great performances and a genuinely interesting story, but the movie nonetheless rode a huge wave of positive buzz and ultimately became the highest-grossing horror movie in history.

Backed by a perfectly-executed slow-burning marketing campaign that went on for well over a year, anticipation for the project was so expertly built that the marketing and social media presence of the Stephen King adaptation was virtually everywhere in the lead-up to its theatrical release.

When it did finally hit theaters, It was nothing short of a phenomenon. The low-cost/high-reward model of the horror genre is pretty much built for success anyway, but the $35m R-rated feature massively over-performed after opening to $123.4m at the domestic box office on the way to a global cume of $700.3m that comfortably smashed The Exorcist's 44 year-old record as the biggest horror hit of all time.