2. That Helmet
Marvel StudiosSimply put, how are we expected to take any villain seriously when he's wearing that helmet? It looks ridiculous, and it might only be part of his illusionary guise to look regal, important an authoritative, but the fact is he looks a tool whilst wearing it. There's really not an awful lot else to say on the matter, so let's allow Tony Stark to do that for us... http://www.youtube.com/watch?v=d4wN1KfMgBY "Make a move, Reindeer Games..."