10 Reasons The Marvel Cinematic Universe Is Doomed To Fail

7. The Movies Are Becoming More & More Factory Like

With every added installment, you might have started to notice that films in the MCU have become more unrecognisable as products delivered by individual directors with their own styles and personalities - whereas Thor had something of Kenneth Branagh's Shakespearean weight to it, and The Avengers felt somewhat Joss Whedon-like, both Thor: The Dark World and Captain America: The Winter Soldier felt as though they came packaged in cellophane, straight from the factory. "Yes," you say. "I have noticed the lack of personality. What gives?" In simple terms, producer Kevin Fiege and the Marvel team know that this is technically the best way for them to keep ahold of the MCU: hiring directors who can take orders from the top without ego, can direct as they're told to, and are just happy to have been given the work, means that Fiege and company can ensure that every MCU installment "feels" and "looks" the same. Why else would they hire TV directors like Alan Taylor or the Russo Brothers to helm potential billion dollar blockbusters unless they knew they could control them with puppeteer-like precision from H.Q.? As a result, then, the movies are beginning to feel blander and blander as we go onwards...