10 Recent Movies Ruined By Their Marketing
8. Mission: Impossible - Dead Reckoning Part One
Mission: Impossible - Dead Reckoning Part One was another rock solid entry into Tom Cruise's spy thriller franchise, even if it failed to reach the heights of predecessor Fallout.
Though Dead Reckoning Part One was widely expected to be one of the highest grossing films of 2023, it ended up underperforming with a final haul of "only" $567.5 million - far shy of the $700-800 million figure most analysts predicted ahead of release.
And this can't be solely blamed on the Barbenheimer phenomenon sucking all the air - or rather, money - out of the room.
A big part of the problem was the movie's trailers, which beyond failing to distinguish this Mission: Impossible from all the others, spent way too much time giving away the movie's best stunt for free.
By the time folks actually sat down in a cinema and watched Tom Cruise drive a motorcycle off a cliff, they'd already seen it 50 times in various trailers, and so much of the lustre was lost.
Couple this with the fact that the stunt simply wasn't as impressive as seeing Cruise pilot a helicopter for real in Fallout, and the trailers ultimately failed to sell the film as an immediate must-see.
The Part One title probably didn't help either, encouraging audiences to wait and watch it at home just before Part Two comes out. Paramount evidently took notice of this, as they're reportedly ditching the "Part Two" nomenclature for the next movie.