10 Recent Movies Ruined By Their Marketing

Though the general disinterest in The Marvels can't be entirely laid at the feet of its lackluster marketing campaign, it certainly did nothing to help the film, which cratered at the box office and grossed barely $200 million worldwide.

First and foremost, the trailers made it seem like the place-swapping gimmick - in which the three Marvels swap places every time they use their powers - was going to be far more plot-pivotal and important than it actually was. In the final film, it felt like an afterthought tacked onto the main story.

Then there's the fact that later trailers, sensing an underperformance in the making, spent way too much time referencing Avengers: Endgame, as if to try and remind fans how much fun these movies used to be. 

And a last-minute promise that the film would offer up a game-changing twist for the Marvel Cinematic Universe ended up feeling most desperate of all, especially as it was ultimately referring to a mere mid-credits scene.

Toss in a naff-looking villain who dared to drop the laughably cliched one-liner, "You took everything from me," and The Marvels' marketing never once convinced audiences that they needed to leave the house to see it - rather than just waiting a few months for the Disney+ drop.