10 Signs An Upcoming Film Is Going To Bomb HARD

7. Not Screened For Critics

The Wicker Man Nicolas Cage
Universal Pictures

There are few indictments more damning than a film simply not being screened for critics.

Generally even bad movies are screened at least a few days in advance for reviewers, and so to not even bother holding a screening suggests a complete lack of faith in its quality.

Generally the idea with not screening a film for critics is for audiences to see it on its first weekend and allow studios to rake in some fast cash before a fleet of bad post-release reviews kill its future commercial prospects.

Yet here's just a few examples of films which weren't press-screened and went on to tank both critically and commercially: the Nicolas Cage-starring remake of The Wicker Man, G.I. Joe: The Rise of Cobra, Sucker Punch, R.I.P.D., and so on. You get the idea.

There are very occasional outliers, such as Piranha 3D receiving unexpectedly solid reviews and turning a decent profit, but if a studio doesn't want any reviews out there before release, a big fat bomb is almost definitely incoming.

Contributor
Contributor

Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.