10 Things You Don't Want To Admit About The Marvel Cinematic Universe

3. Something Corporate

Sometimes it can seem like Marvel is making movies just for the fans. After a good half century of building up an audience with their stellar superhero comics, they€™re now giving them the gift of seeing those stories and characters translated to the big screen. Seriously, they€™re doing us all a favour, right? Avengers is like a few thousand people€™s childhood dream come to life. They managed to cast all their heroes perfectly. They hire really interesting, strange and nerd-friendly directors and writers to handle their projects. What a great, creative, charitable bunch! Marvel Studios is a business. They€™re owned by Disney, one of the largest entertainment organisations in the world. All of their work is a money-driven engagement with western capitalism, designed to have you empty your wallets. And if you€™re fine with that - and, really, the large majority of us are - that€™s cool! Enjoy the thing! But never forget that the primary driving force behind what they do. That€™s why Edgar Wright got chucked off of Ant-Man because he tried to do something different, why they have a set €œlook€ for all their films, and why Benedict Cumberbatch got cast as Doctor Strange instead of someone more interesting.
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Tom Baker is the Comics Editor at WhatCulture! He's heard all the Doctor Who jokes, but not many about Randall and Hopkirk. He also blogs at http://communibearsilostate.wordpress.com/