10 Upcoming Movies Studios Don't Know How To Market

There isn't much to say here. If you've been subjected to viewing any of the advertising for this film, then you deserve an apology.

Its marketing is painfully akin to that of the family films of the late '90s and early '00s, which is to say it is shockingly inneffective. It's gratingly annoying, showcasing some of the most juvenile humor to make its way to the multiplex in quite some time.

Yet, it also feels grossly out of touch with its target demographic. For starters, it's coming out seven years (!) after Gnomeo & Juliet, yet the marketing plays as if all the children in the audience clearly love and know that film.

Seven years is more than enough time for its prior audience to age out and become ashamed of these films and so long that its new batch of potential audience goers wasn't even born when it first debuted.

While the ironclad continuity of the series isn't likely to sway many children's opinions one way or the other, it's hard to imagine the big selling points of new music from Elton John or starring Johnny Depp are either.

Thus, we get an egregiously annoying marketing campaign that is off-putting to adults and doesn't have a clue how to sell itself to a new generation of children.