10 Upcoming Movies With Dangerous Levels Of Hype

In this day and age, hype might just be the number one killer of cinematic satisfaction. Think about it: in the old days (like, the real old days), movies were marketed to an extent one might consider to be appropriate for what are essentially "moving images with sound designed for entertainment purposes." A few posters, a trailer, a TV spot, some promotional features in a magazine; studios wanted to draw people into theatres, of course, but there was only so much you could do. Even when Jaws was rolled out into every theatre across the United States as the first true "blockbuster" back in 1975, the levels of hype regarding its release were nothing compared to what they are today with movies built in a similar fashion. There was much hype, yes (that was the point), but a different kind entirely - nothing akin to the slow, overblown, detail-clad marketing campaigns of now. With the arrival of the internet, movie fans are compelled to track the progress of an upcoming flick to the point where they know so much about it - and expect so much - that it's almost impossible not to be disappointed with the finished product by the time it rolls around. After all, you've spent so much time visualising every aspect of the picture that there is no real way for it to truly match your expectations. Here, then, are 10 upcoming movies with dangerous levels of hype; movies that have already been idolised out of all proportion, and - in their pedestal-like positions - are doomed to disappoint...