3. Bud Light Product Placement - Transformers: Age Of Extinction
Paramount Pictures
The Scene: The alien ship Cade (Mark Wahlberg) and co. are driving crashes into a Bud Light truck, spilling its ice-cool contents all over the road. Cue several long, lingering looks at the precious debris before Cade argues with the driver of another car involved in the accident, then picks up a bottle, takes a big swig and defiantly walks off.
Why It Sucks: It's Michael Bay's product placement at its most ridiculous and aggressive. So, the long shot of the alien vehicle careening into the truck wasn't enough? Ok, so we'll see a few scattered bottles around? And a few more bottles? And screw it, let's have Marky Mark suck a cold one down for old time's sake. It's another scene that teeters on possibly self-aware hilarity, but ultimately it's really just commercialism at its most vulgar and cynical, not even having the grace to slyly massage its way into the action.