However great a film may be, sometimes its trailer can really let it down and thats exactly the case with Steve Jobs. Maybe it was because Michael Fassbender, who although brilliant in the final product, looked absolutely nothing like Steve Jobs. Maybe its because its only been two years since Ashton Kutcher played the Apple giant in Jobs (looking physically like a more convincing version of him, albeit in a far inferior film) and films about Steve Jobs are starting to feel as frequent as new iPhone releases. Maybe its just because Steve Jobs was a bit of a b*stard. https://www.youtube.com/watch?v=aEr6K1bwIVs Whatever it the reason, the trailer failed to convince and though many critics waxed lyrical about Fassbenders performance, Danny Boyles exhilarating direction and Aaron Sorkins sizzling script the film was a commercial flop making just $24.3 million worldwide to date not even a quarter of the $120 million it apparently needed to make to break even.