12 Awesome Moments From Super Bowl 2018 Trailers

1. All Those David Harbour Tide Ads

And finally, though it wasn't advertising an upcoming movie or TV show, the series of commercials for detergent Tide scattered throughout the Super Bowl were arguably the most entertaining spots of the night.

Stranger Things' David Harbour showed up in a number of skits which parodied the nature of commercials themselves, sending up pretentious perfume and jewellery ads, and the pompous chill of Coke, beer and car commercials.

Harbour's hypnotic, repetitive utterance of, "It's a Tide ad" is marketing genius, and just what the brand needed after the recent infamy of idiot teens turning Tide pods into snacks.

What were your favourite moments from this year's Super Bowl ads? Shout them out in the comments!