Some of the best teasers don't use a single frame of footage from the film, instead telling their own, stand-alone story that gets the general idea across without delving into the actual movie. Spider-Man's original teaser is a stellar example of that. The brightly shot trailer details an elaborate bank robbery, with the crooks escaping in a helicopter. Seemingly in the clear, things suddenly go awry and they find themselves stuck in a giant web spun between the Twin Towers. And it's then we finally get to see Spidey himself. He's hardly in the trailer, simply popping up at the end to showcase the ground-breaking web-swinging, but sometimes less is more. The trailer was pulled immediately following the September 11 attacks and now sits as something of curio, but outside of its proximity to the tragedy it's an impressive piece of advertising. Using the iconography of both the web-crawler and the city he makes his home, it creates the feel of a cinematic event with relatively little effort. Not every movie has such a great a selling point as Spider-Man in a time before he was run into the ground, but that doesn't make this any less impressive. https://www.youtube.com/watch?v=3Txwq7FGtBw
