"If you see one movie this summer, see Star Wars. But if you see two, then see Austin Powers: The Spy That Shagged Me!" has to be one of the best tag-lines of all time. Not really relevant to the lack of spoiler, but it needs to be said. It's hard to fully get across just how big Star Wars was in the summer of 1999. There's another movie in the franchise coming next year, but the levels of hype are nowhere near what things were like when a prequel to the classic trilogy was on the horizon. Even Marvel, who essentially have a vaccum on audience's wallets, can't quite match that level of excitement (yet); adjusted for inflation Episode I made a $100 million more than The Avengers. It was so pervasive that other films released that year knew they were fighting a losing battle, nowhere better evidenced than with the trailer for Austin Powers sequel. Opening in space with foreboding music, Vader-esque breathing and gritty sci-fi designs, everything points towards this is the trailer for Star Wars, before doing a quick bait-and-switch, revealing Dr Evil in the Emperor's chair and breaking into the usual "yeah, baby, yeah". It's a simple joke, but works better than just showing the funny likes from the film (which, being honest, would have put people off). https://www.youtube.com/watch?v=mYVb4OLk4NQ
