12 Films Ruined By Their Marketing
8. Bridge To Terabithia
Coming only a few short years after the immense success of The Chronicles of Narnia, Disney wanted so desperately for this film to be their next big fantasy smash so badly that they forgot to check what the book was actually about before adapting it.
While the film certainly does have some fantastical moments, they are brief and all play out inside the mind of the protagonists. The fantasy is never real, it is a metaphor, but that sure didn't stop Disney from slapping it on the posters.
Audiences were more than a bit shocked when the entire family headed out to the theatre to see the newest Disney film, to find that the young female protagonist unceremoniously dies partway through.
Rather than simply acting as a slice of fantastical escapism, Terabithia was a dark and somber look at how children cope with loss and death. While a valid lesson and an interesting subject to tackle, audiences were just not at all prepared for it. Everything the advertising had sold them on was completely fraudulent and the film was a very different beast than what they had come in anticipating.