12 Films Ruined By Their Marketing
7. Drag Me To Hell
Sam Raimi's glorious return to the world of all things horrifying was in the form of this wonderfully irrelevant film. It was funny, it was horrifying, it was gross; everything you could want from a Raimi film and more. Which just made it such a shame that its title and poster had spoiled the ending from get-go.
The film revolves around bank loan officer, Christine Brown being cursed by an old haggardly woman when she refuses to extend her mortgage payment. From there on out, madness ensues as ghouls and goblins of every kind come after Christine, attempting to (you guessed it) drag her to Hell.
The title spoils this central element of the plot, but it is the poster that truly gives it all away. The film has an incredible ending, in which it appears Christine has escaped the curse, only to be dragged down to Hell by a ferocious horde of demon hands. It is a truly shocking moment and a great visual, which is assumedly why the marketing department thought it would make a great poster.
The poster spoils the end of the film in the most blatant and obvious of ways, and in conjunction with the title, fully solidifies the spoiler, ensuring that audiences knew exactly what was going to happen to Christine by the time the credits rolled.