12 Japanese TV Commercials Movie Stars Don't Want You To Find

4. Jean-Claude Van Damme - Black Black Gum

https://www.youtube.com/watch?v=jCtXEFbc6Co Thinly iced Belgian bun Jean-Claude Van Damme is no stranger to the sweeter science of the television commercial. After all, this is the man who€™s braved mountains and glaciers, and performed the splits in all manner of locations in the name of hawking badly made crap and filthbeer to indiscriminate karate fans. This earlier compilation of commercials for Black Black €“ a Japanese brand of caffeinated chewing gum the colour of charcoal that, legend has it, contains nicotine and the tears of captive ghosts €“ is credited with giving the product its massive market share in its home country, as well as for its export to the United States. As you can see, before masticating the gum €“ I SAID MASTICATING €“ Van Damme is listless, exhausted, lacking in the fundamentals of motivation, vim and vigour. Afterwards, though€ he€™s JCVD, complete with flying kick and the splits (naturally), saving drowsy desert truckers from ploughing into cacti and reenergising sleeping limo drivers. Van Damme€™s the king of the self-deprecating celebrity commercial, and this is where he learned his stuff.