13 Ways DC Is Attempting To Combat The Marvel Films Model
8. Starting With Their Most Famous Heroes
Even though theyre now household names, the likes of Iron Man and the Guardians of the Galaxy are far from A-listers in the comics. They were developed into films largely because Marvel couldnt actually use any of their most famous characters.
As a result of owning all of their characters, DC can immediately showcase all of their biggest heroes, something Marvel could never do. Superman, Batman, and Wonder Woman are their three most recognizable characters and theyre not coincidentally the first three were going to see on screen.
There may eventually come a time when DC wants to pursue lesser names from their own library as Marvel has. We could see a B-movie adventure with Booster Gold or a journey through the occult with Zatanna, but the point is that DC dont have to do this if they dont want to. Because they have access to their biggest characters, thats who theyre rolling out first.
DC can stick to its guns and get right into things. Launching with their most iconic characters ought to give their efforts the boost it needs to try and catch up with Marvel.