14 Dumbest Things In The Worst Summer Movie Season Ever
3. Releasing Detroit Outside Of Oscar Season
Kathryn Bigelow's much-anticipated historical docu-thriller Detroit was released in the US in late July and the rest of the world throughout August, which probably wasn't the smartest idea in retrospect.
Why It's Dumb: Though the film was released in late July to coincide with the 50th anniversary of the 12th Street riot, it ended up getting lost awash a sea of new releases both the week before and after, ending up a box office dud as a result.
Given Bigelow's reputation and the strong critical reception to the film, it clearly should've been held for an awards platform release in October-to-December, and would unquestionably have been a much bigger financial success.
There's not much point releasing a movie on the anniversary of a historical event that most people watching the movie won't yet be familiar with, so that was clearly an epically foolish miscalculation on MGM's part.