20 Crazy Facts You Just Have To Accept To Enjoy The Transformers Franchise

18. Ridiculous Product Placement

It's difficult to know where to begin when discussing product placement in the Transformers movies, or even in Michael Bay's works as a whole. It makes sense that General Motors were quick to throw their hat into the ring considering the importance of cars in the film's premise, though all four of the movies have been heavily invested in everything from technology (LG, Xbox) to drinks (Mountain Dew, Japanese soy milk), underwear (Victoria's Secret) and pretty much anything else human beings might want to consume. The product placement reached an excruciatingly unbearable nadir, though, in Age of Extinction, when a) Stanley Tucci's character makes the infamous Transformium take the shape of Beats Pill speakers and b) Mark Wahlberg crashes into a Bud Light truck, causing Bay to linger on the scattered bottles, before Marky Mark takes a swig of one. These movies are a commercial enterprise and Bay clearly isn't averse to the dubious practice, but seriously, can't he make it a little bit more subtle? It's gone beyond ridiculous to just downright insulting...
Contributor
Contributor

Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.