20 Things You Didn't Know About Netflix

If there's one thing that businesses of all shapes and sizes have in common, it's that they need to market themselves, and Netflix is no different.

But rather than just buying some online ad spaces or a bunch of television spots on a prime-time show, the streaming giant thought outside the box, and, in 2007, they ran a concert tour called Netflix Live, which combined big movie stars, musical performances, and a film screening to cap the event off.

The way this worked was that Netflix got actors like Bruce Willis and Dennis Quaid to perform public concerts at locations around the U.S., which could be attended for free by members of the public. Then, once the music stopped, a movie starring the actor was played for those in attendance (for Willis' concert, it was Armageddon, and for Quaid's, it was The Big Easy).

It sounds like the plot of a comedy movie, but we kid you not, this actually happened.