20 Worst Movie Posters Of 2018
12. The Predator
This one's just straight-up lazy. The marketing for The Predator was generally a mess, and as rough as the trailers were, nothing was quite so lacking in imagination as this poster, which simply featured a portrait of the classic Predator being targeted in another Predator's iconic infrared vision.
You can argue that it's supposed to be an homage to the poster for the original 1987 Predator, but as it simply involved someone slapping a thermal filter on a piece of promo art and adding the target, text and logo, it feels rather on the low-effort side.
Considering the film did at least deliver a few neat posters, this rush-job just doesn't cut it.