4. From The Studio That Brought You... A Film Kinda Related
"From the X that brought you Y" is a solid go-to marketing tagline, succinctly aiming the movie at its target audience and setting some tangible expectations. The problem is, outside of trumpeting the same director, it's rather ineffectual as measure of what to expect. If two movies shares an Executive Producer, or, even more abstract, a distributor, there's no real assurance of similarities, making it a rather empty promise; the most flippant example is Battleship, which proudly pushed how it was inspired by a product from the same toy company as Transformers. The superhero genre is incredibly producer-led, so to point out one comes from the same studio has a bit more of a sense of worth - Guardians Of The Galaxy's ad campaign hinged on it being Marvel - but when Fantastic Four proclaims itself as "From the studio that brought you X-Men: Days Of Future Past" it all feels a bit stretched. Now Days Of Future Past was a great movie (
it was the best superhero flick of 2014, after all), but the studio in question is 20th Century Fox - it's not exactly like they're a surefire hit factory that "can do no wrong". Although admittedly "From the studio that butchered these characters once before" doesn't really work as well.