5 Reasons Why Cinema Is Dying And Needs To Evolve (And 2 Ways It Could Do That Instantly)
1. New Price Brackets For Different Types Of Movie
Another way for cinema to evolve fairly quickly and not have to go through a large process of scaling down screens, is to simply introduce a new price bracket system.
Whilst companies like A24 are doing some really good work in slowly and efficiently putting their movies out there, it is still not enough.
So, another way of getting mass audiences back into the cinema - for a film that isn’t titled, The Avengers 5: Wrath of Squirrel Girl, at least - is to introduce a system that allows audiences to pay less to see certain films.
It would be a system that means that you still pay full price to see films such as The Avengers. However, it could see people pay a three-quarter (or less) fare for going to see a film that was made for less than a certain amount of money. For example, if a film costs total less than say $50 million to make, it obviously it plays in fewer cinemas to begin with. But if it were to cost three-quarters of a ticket cost now, then surely a lot more people would be filling out those select theatres out of idle curiosity.
We may just end up with specific nights where cinemas show purely independent films for a reduced fee. Or, even a whole new chain of theatres that operates at a low cost so they can show only bracketed film.
Also, in order to stop production companies and studios from doing some magical accounting (because they do that fairly often to show some huge movies never actually made a profit when they clearly did), an independent accountancy firm must sign off on which bracket a movie really belongs to.
It would make no difference to large scale movies, but for small independent films, it really could make a real change in the number of people that see it theatrically.