2. It Was Not Treated With Much Care By The Studio
To quote Carnahan again: We blew the marketing on that. We blew it, not just Fox, I was part of it. We came out at a date that I was always very leery of because it was the opening day of the World Cup. We opened in Mexico the day that they played South Africa in the opener, and I just thought You know whats gonna happen? Dads gonna stay home and watch soccer, Moms gonna take the kids to a movie, what are they gonna see? Theyre gonna go see
The Karate Kid, theyre not gonna see
The A-Team. Put simply, The A-Team shot itself in the foot. It arrived in amongst Inception and Toy Story 3, and got destroyed by The Karate Kid. And of course, the World Cup inevitably played a huge part in its limited success. Someone previously suggested if it had not been released a massive summer blockbuster- and frankly, it couldnt cope against an animation behemoth and the years word-of-mouth hit with the Dark Knight team behind it- and had instead been released in late spring, i.e. around the time of Iron Man 2, it may have found a more willing audience. Hell, if it had been released this summer, for example, nobody would have wasted their time on it, when they could have seen a much-anticipated comic book movie, or a family-friendly animation. It would have worked much better as an entrée to the summers feast- a nice little earner just before The Avengers, perhaps? Second time round, with Tom Rothman gone from Fox, perhaps they would learn from their mistakes and work out how to successfully generate profit from the film, staring with that fact that