9 Times You Had To Be Tricked Into Seeing Great Movies

6. Crimson Peak

The beauty of Guillermo Del Toro's high-concept movies is that fans usually know what they're letting themselves in for. They all have one-line selling points - The Devil's Backbone is a ghost story set in an orphanage, Pacific Rim is about giant robots battling giant monsters, and The Shape of Water is the one where Sally Hawkins does the dirty with a fish man - yet Crimson Peak is the anomaly.

At first glance, the early trailers made the movie appear to be in-line with the director's previous movies, with a more overt horror edge. Being billed as a jump-scare fest similar to mainstream horror fare like The Conjuring (only this time with a grand, period setting), the film was seemingly going to be the terrifying experience that Del Toro's previous fairytales had often flirted with.

Of course, that wasn't the case at all, and the flick was closer to a grand gothic melodrama more inspired by fantasy and literature. Sure, it still had plenty of genre elements, but it was famously described as "not a ghost story, but a story with a ghost in it" by the director, something which the trailers failed to convey.

Fortunately the end result was still great though, and this twisted story of greed and manipulation was as riveting as any run-of-the-mill spook fest.