9 Weirdest Ways Films Have Been Released
1. The Cloverfield Paradox
Some movies play it a bit close to the chest with their marketing, only starting to reveal details and release trailers once the film is a month or so away - just look at Avengers: Endgame. We didn't even know its title until about a month before the movie dropped. But almost no movie has released a trailer... the day the film is released. Then there's The Cloverfield Paradox. Then, there's JJ Abrams.
The producer of the Cloverfield series is known for doing whatever is weirdest. The original Cloverfield film released a trailer without a name or really any information, just a date for the picture's release. The second movie in the series turned out to be not even connected to the original and a redo of an already created film. For the third film, the release was the weirdest thing about it.
The film, about a group of scientists accidentally shunting themselves into another existence and breaking open all of space-time when they do, was released hours after the first trailer which aired during the Super Bowl.
Yes, right in the middle of the Super Bowl, the first trailer for this sci-fi flick dropped, promising the film would be on Netflix just as soon as the game was over. And the minute the Superbowl was done, the film released to Netflix, making it probably the fastest a film has gone from culturally non-existant to being watched by millions.