Bond - No Time To Die Trailer Review: 7 Ups & 4 Downs

2. The Cutting Choices Are Just Weird

The art of a good trailer is in its ability to hype visuals, story, characters and new elements without insisting on its own presence and process. In other words, you don't want to be reminded of how it was put together or question any of that. Occasionally, the reverse is true, like with the Suicide Squad trailer where the style is very much the definitive element, but we all know why that was the case with that particular example.

For this trailer, the problem comes with the editing and the cut choices. It's so weirdly disjointed at times - and often feels like it's just a mood board of things happening and shots the trailer company liked (which is only PART of how a trailer should be put together) - that it actually pulls you away from the content.

Even without being a video editor, you can question why certain things were done because the flow of the trailer is all over the place and it feels like it could have done with a little more refinement in its second half. Perhaps it's just well-intentioned adolescent spirit to show things off? Let's hope so.