Bond - No Time To Die Trailer Review: 7 Ups & 4 Downs

3. It Doesn't Yet Look Different Enough

And speaking of repetition, for all of the suggestions that this film would be different - not least in the surprising choice of director - it all feels a little like a retread in narrative terms.

Perhaps the feeling that it would need to be different came from Daniel Craig's flip-flop on his statements that he'd prefer to kill himself than play Bond again - after all, him signing back on suggests there was a compelling reason to do so. A difference to what made Spectre so arduous. A pay-off of something bold and big enough to change his mind.

But the narrative here feels like a combination of existing Bond films and not in the right nostalgic sort of way. There's a big hint at the secrets of Bond's past, a villain with a facial injury, a woman Bond legitimately loves and is losing - it's a bit like the Greatest Hits of Craig's Era and while that's a smart idea in terms of catering to what worked previously, without some new direction in there - which was promised by Fukunaga's hiring - it's only half the story. Maybe it'll come further on in the marketing?