Bond - No Time To Die Trailer Review: 7 Ups & 4 Downs

2. A Genuinely Compelling Villain

One thing you can't really argue with for the majority of Bond movies - and that includes Spectre, before you get all finger-pointy - is their commitment to great villains. Having someone as larger than life as Bond and such a moral institution as MI6 (their agenda is saving the world, it's their methods that offer complexity) offers the perfect opportunity to balance him with just as colourful villains.

And while we seem to have Blofeld in here as a sort of Hannibal Lecter figure, seeing Rami Malek as the new bad guy - all creepy and slightly supernatural with his porcelain mask - suggests we are in for a good one once again. And crucially, he feels like he's hitting familiar grounds, with elements of Dr No and Silva in there (unashamedly, you'd have to say) while capturing that key Bond villain mystery that seems to suggest a personal link to 007 but also grand, world-threatening plans.

Simply put, Malek is great and having him in here was always going to be good, but pushing his presence in the trailers so much was a strong move.