Bond - No Time To Die Trailer Review: 7 Ups & 4 Downs

Downs

4. Stop Calling Bond Redundant, Please

We all love James Bond. He's a cinematic institution. If you didn't love Bond, you wouldn't be reading this. You wouldn't be seeking content outside of the trailer and I wouldn't have put it together. He's popular for good reason and while there has been a movement to tear down what Bond represents over the years, the post-Casino Royale characterisation of Bond was already doing that. We don't need him to be stripped of his recognisable characteristics or somehow made to feel less important, because he is the object of our cultural affection.

So it's frustrating to see this trailer continue the thread started in Skyfall and continued in Spectre of suggesting that Bond is irrelevant, that he's always having to fight for his position and always up for the chop. He should be standing on the roof of MI6 shouting "look on my works, ye mighty and despair!!" He's saved Britain, the world, the Queen and basically everyone countless times and yet we're repeatedly told that he's old and rubbish.

The only good thing about this being the end of the Daniel Craig era is that we no longer have to put up with that being trotted out every time.