Captain Marvel Super Bowl Trailer Breakdown: 10 Things You Need To See

9. Higher, Further Faster - What Does It Mean?

Captain Marvel Higher Further Faster
Marvel Comics

During the beginning of the trailer, when Carol and Maria are presumably gearing up to hop into their aircraft, Danvers says "higher, further faster baby". Tonally, this feels like something straight out of Independence Day's playbook, but the actual line itself is a callback to one of Captain Marvel's most important comics.

Since that first teaser released last year, the film's marketing has repeated three very important words: "Higher. Further. Faster." It's a great catchphrase, and really helps intimate the scale of the story and even of Danvers' own character, but it actually comes from the comics.

When discussing the character of Captain Marvel it is pretty much impossible not to mention Kelly Sue DeConnick. Together with artist Jamie McKelvie, the writer redefined the character and placed her at the forefront of Marvel's comics, with one of the most important story-arcs being "Higher, Further, Faster, More."

It's a great way of paying homage to the writer, especially since the Captain Marvel film in its current incarnation probably wouldn't even exist without the work DeConnick did at the start of the decade. Oh, and it sounds great too, which is a nice bonus.

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Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.