Moonfall Review: 4 Ups & 6 Downs

1. The Embarrassing Product Placement

Moonfall Michael Pena
Lionsgate

Sure, it's no secret that most blockbuster films contain product placement of some sort, though it's tough to remember a film deploy it as grossly in recent memory as Moonfall.

Where to even begin? Various Lexus SUVs are prominently featured throughout, and unsurprisingly these scenes are shot with all the glossy, meticulous grace of actual car commercials. It'd be hilarious if it wasn't so distracting and cynical.

Elsewhere Russian anti-virus firm Kaspersky is given a nod on a giant, brightly lit billboard, and its software is also installed on the O.S. of one of the film's spacecrafts.

But the most egregious placement, whether actually paid or not, has to be for Elon Musk and his aerospace firm SpaceX.

Several separate scenes make reference to Houseman being an Elon Musk/SpaceX fanboy, and SpaceX is also credited with getting the final mission up and running. Yikes.

These issues accepted, then, here's what Emmerich actually gets right...

Advertisement
Contributor
Contributor

Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.