Spider-Man: Far From Home Trailer Review - 7 Ups & 4 Downs

1. PLEASE NEVER DO THAT INSTAGRAM BULLSH*T AGAIN

Using Tom Holland's social media presence to market the movie (and indeed Homecoming before it) has proved inspired so far. He's built up a reputation (entirely gimmicked) as Marvel's leaker of choice and it's all been very adorable.

However, trusting him to do a teaser reveal of footage from the trailer on Instagram Live before the trailer went up in order to focus attention on the real trailer reveal was... a disaster. The footage was out of synch with the audio, he had to play it three times and the over-riding experience for us watching was seeing a slightly over-whelmed, very sleepy young man confusedly watching something not quite work while comments streamed over the top of it.

Talk about showing absolute disdain for your content for the sake of a gimmick.

And now the positives...