Suicide Squad: 12 Ways The Marketing Has Been Genius
1. It Won Comic-Con 2016
Releasing a film in the weeks following Comic-Con poses a bit of an issue for a studio - a year before you're heavily limited in what to show (the "First Look" was incredibly well in advance), while in the direct lead-up to release what can you bring to Hall H that's not already been seen everywhere else?
The solution, it seems, is to conduct the campaign in such a way that you actually have something left to reveal at SDCC. That's not just what made Suicide Squad such a success in San Diego the other weekend though - they brought their A-game with a new music trailer (this time using those specially commissioned songs) that, despite the movie's near-saturation, outshone DC's other looks at Wonder Woman and Justice League.
Importantly, in terms of social media trends, Suicide Squad got the most chatter out of any film on show. Now obviously that's somewhat going to be influenced by how close to release the movie is, but it still shows how well Warner have managed to build the hype.
What do you make of Suicide Squad's marketing campaign? Share your thoughts down in the comments.