Suicide Squad: 12 Ways The Marketing Has Been Genius
5. The Neon Poster Design Promised Something Very Different
The first indication that the tone of Suicide Squad wasn't going to be the grimness shown in the Comic-Con First Look was a poster released ahead of the Bohemian Rhapsody teaser that showed customised skulls for each of the movie's main characters, presented in incredibly garish neon colours. While the subsequent trailer's style would be a major part in really amping up hype (which I'll look at in a minute), this poster and the ones that followed were just as striking.
It's so different to your standard superhero print marketing, and even the more standard one-sheets still have a vibrancy to them. It sets up the film as something at the very least irreverent, and brings that ideology to a wider audience.
You see, what's so important is that, while it's background noise to many following every development online, to the general punters seeing a poster on a billboard or the side of a bus is still a very common way to discover what's coming out soon. With this marketing, Suicide Squad stands out and promises something a little different to the rest of the murk currently in cinemas. Classic and simple, but highly effective.