Suicide Squad: 12 Ways The Marketing Has Been Genius

Since Guardians Of The Galaxy, the trick of slapping a 1970s song over a trailer's become the go to approach for any budding hit; a new, protracted version of the Inception horn. Excitingly, Suicide Squad's taken that basic idea and owned it. The first proper trailer didn't just play Queen's Bohemian Rhapsody, but it structured itself around the song, letting the music guide the edit.

This approach didn't let up and make way for more standard marketing down the line either - every trailer and TV spot since has operated on the same basic idea of being infused with the soundtrack, turning The Sweet's Ballroom Blitz into the film's unofficial anthem. Coupled with the visual stylings this marks out Suicide Squad against the rest of the blockbuster pack, but is accessible enough to not appear so different it's off-putting.

The other big thing about the trailers that many have excitedly commented on is their very spoiler-light content, with the purpose of Task Force X's formation and the role Joker actually plays in the movie still not really clear. Compared to Warner's campaign for Batman V Superman, that's incredibly refreshing.

Of course, unlike Guardians, the chosen tracks are unlikely to feature in the film, although later teases have used some of the music specially commissioned for the movie. And on that note...