1. The Hobbit: An Unexpected Journey
http://youtu.be/JTSoD4BBCJc The first minute of this trailer is pretty much what you would expect. It opens with a great hook with Bilbos line about not telling the whole story that leads nicely into all of the character introductions. Nothing too special, really, hobbit, dwarves, wizard, adventure, we got it. And then that song starts. That hauntingly beautiful song that manages to set up both the back-story of this unexpected journey as well as the overall tone of the film. That song has a huge emotional impact and is easily the reason that The Hobbit has the most memorable trailer of the year. What was your favorite trailer of 2012?