Why The Marvels Flopped
1. It Just Wasn't Very Good
Yet even if you set aside all these other reasons, there's one simple, unavoidable reality - The Marvels just wasn't very good.
Between the mixed critical reviews and middling reaction from fans, it's a film that just never lived up to its potential and instead faltered under a lackluster plot and wildly underwhelming villain.
15 years into the MCU, and in the wake of a pandemic which made theatrical audiences more choosy than ever, quality is paramount and mediocrity just won't cut it anymore.
Much as many will lament what The Marvels' rejection means for diverse superhero movies, it's tough to look at the end product and consider it worthy of being championed much.
It is, in its bones, a committee-produced Product nudged along a conveyor-belt without the sufficient charm or ingenuity to make it much memorable.
The MCU needs to be punching much harder than this, because the days of merely watchable Marvel movies printing money at the box office are long over.