10 Lies Video Games Could Never Recover From

4. Assassin's Creed Unity - "Not Going To Ship Anything Less Than 100% Quality"

Overwatch 2
Ubisoft

In 2013 then-president of Ubisoft North America, Laurent Detoc, said in an interview "We're not going to ship [a 70% complete game]. It damages the brand." He discussed, without naming names, how damaging AC III's release was with its bugs and glitches, not to mention the narrative pacing issues.

Cut to 2014 and we have Assassin's Creed: Unity. French politicians called the game blatant propaganda, feminists were unhappy with the lack of any playable female characters even though arguably the most famous assassin of the period was Charlotte Corday (who appears in a single mission), and other game devs were laughing at Ubisoft for claiming that women were too hard to model, animate, and voice - even though they had done so several times before.

And even if you ignored all of that - the faceless eyes of Arno Dorian spread like wildfire through the gaming community. Apparently Detoc's words were totally false. Even those who ignored the bugs and glitches and spoke positively of the game still chastised framerate issues, poor AI programming, the controls, and the inclusion of co-op multi-player only missions in a franchise built on single-player experiences.

The game was so poorly received that Ubisoft offered players a free game from a six-game catalogue... but only if they signed away their right to sue. Unity wound up poisoning the well so badly that the next game in the series, Syndicate, debuted as the 2nd worst selling game of the whole franchise.

In this post: 
Overwatch 2
 
First Posted On: 
Contributor
Contributor

Author of Escort (Eternal Press, 2015), co-founder of Nic3Ntertainment, and developer behind The Sickle Upon Sekigahara (2020). Currently freelancing as a game developer and history consultant. Also tends to travel the eastern U.S. doing courses on History, Writing, and Japanese Poetry. You can find his portfolio at www.richardcshaffer.com.