10 Massively Misleading Trailers NOTHING Like The Final Game

7. Watch_Dogs

watch dogs
Ubisoft

Whenever anyone asks me about a game I was so hyped for that didn’t live up to my expectations my brain immediately goes to Watch Dogs.

What a trailer, what a premise. Ubisoft’s 2013 E3 showcase even brought out a gameplay trailer that looked absolutely beautiful. It actually looks a bit better than Watch Dogs: Legion does now.

Of course, that trailer was likely made by rendering out a vertical of the gameplay in the section of the world they’d elected to show off, so when gamers got the final release in their hands it looked significantly worse. On a personal note, the driving controls also physically hurt me.

Players also complained of the middling narrative that didn’t match up with the compelling story trailer, and issues with the hacking gameplay mechanics which seemed to work better in theory than in practice. Though it wasn’t the technical marvel gamers were promised, the game still has a lot of fans for trying something different which was exciting from Ubi who at this point were on their 14th Assassin’s Creed game.

On the upside, Watch Dogs 2 was an absolute hit, probably thanks to the far more chill level of anticipation from fans who felt duped by the original.

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Jess has been a journalist and content creator in the games industry for over 15 years and has been WhatCulture's resident Australian import and sorry cop since 2020, upping the quotient of swearing and apologising in WhatCulture Gaming's annual blooper videos considerably. She previously worked at GameSpot for 10 years, most notably hosting GameSpot News in addition to E3 live shows, and PAX panels. She regularly livestreams a variety of games on her 'jessmcdonell' YouTube and Twitch channels and hosts the 'Do It On The Day' podcast. She has won awards for her news and feature work in gaming as well as an accolade for her comedic writing (likely an admin error). She can be found on X at @jessmcdonell and Instagram at @jessicamcdonell sharing her current videogame fixations, industry insights, and videos of her cat, Karma.