10 Ways The Gaming Industry Can Improve In The 2020s

7. Remove All Microtransactions From Full Price Titles

To expand on monetisation some more, microtransactions in fully priced games can be strapped to a rocket and fired directly into the heart of the sun. In reality, this one is just a pipe dream, but we really shouldn’t be accepting this sort of crap if we’ve shelled out the cash for a new game.

If a game is free-to-play or considerably cheaper than most on release, then some reasonable monetisation is to be expected. If we’ve paid north of £50 for a game, however, it should be standard practice for us to receive all of the content it has to offer.

Charging for skins, emotes, weapons, levels and cheats (i.e. things that used to be unlockable for free in previous-gen games) is just greedy. We’ve bought the product. Let us unlock these features through progression. Award us for playing the game- not for throwing you an extra few quid on top of our initial purchase.

The fact that players have come to expect these features as the norm is worrying. The next generation will know no different if these mobile-styled structures continue. Speak with your wallet and maybe we could see some much-needed change before it gets out of hand.