8 Times Video Game Developers Publicly Insulted Their Players

by Danny Meegan

1. Randy Pitchford Tells Multiple Fans To 'Eff Off

Asssassins creed unity
Ubisoft

The unofficial king of argumentative tweets and online rants, you'd think that Gearbox CEO Randy Pitchford would conduct himself with a bit more professionalism, considering that, y'know, he's the head of a mega-corporation and all. But nope.

In recent years, he's come under fire for retweeting a video of a kitten being pinched by a crab, took up arms against Game Informer for a "s****y clickbait headline" (it wasn't), and seems to think that anyone who wants to have a serious discussion with him is just moaning like a child.

He's also been known to explicitly tell fans of his games to F off, which is quite baffling behaviour to see from the leader of a company. Following the news that the upcoming Borderlands 3 will be a timed exclusive on the Epic Games store on PC, players who were looking forward to purchasing the game on Steam were understandably left disappointed - and when they voiced their concerns at Randy, he had some rather colourful words for them.

He told one user to "f*** off, troll", and another to "go f*** yourself", even though the users in question didn't insult him first, or anything of the sort. Since Pitchford is the CEO, there isn't exactly someone who can reel him in for his comments, either. The guy definitely needs some PR lessons...

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Are you part of the lucky few to be publicly insulted by Randy Pitchford on Twitter? Share your story in the comments below!

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Danny has been with WhatCulture for over ten years, and is currently Doctor Who Editor and WhoCulture Channel Manager, overseeing all of WhatCulture's Whoniverse coverage. In 2022, he took charge of WhoCulture and has grown it into the biggest Doctor Who channel on YouTube, and one of the biggest Doctor Who communities on the web full-stop. He has been writing and video editing since his early teens, and first got a taste for content creation after making his own Doctor Who trailers, off the back of a burning obsession with the Matt Smith era of the show. Like many his age, he first got into Doctor Who with the 2005 revival, but has since gone back and fallen in love with the classic years too. If you need someone to recite every Doctor Who episode in order, or to give you a random factoid about the making of Gridlock, Danny is the person to ask!