9 2018 Video Games That Wasted Their Biggest Selling Points

6. Tackling America's Socio-Political Divide Head-On - Far Cry 5

Front-loading the vast majority of Far Cry 5's marketing was the idea it was going to square up to America's left/right political divide and provide some meaningful comment, assumedly right down the middle, or at least take a side for the sake of narrative exploration.

Introducing Joseph Seed as this militantly religious nutbag who'd risen to prominence off the back of scaremongering and apocalyptic-saviour proselytising, it wasn't too hard to draw some very-much-intended allegories to (at least the mediated version of) "Trump's America".

Somewhere in there would be universal life-lessons on fake prophets, tribalistic mentalities and the desensitisation of individuals under mob rule... but no, it turned out Ubisoft only used these elements to draw you in. Seed's followers were literally mindless, drug-addicted zombies, turning the whole thing into horde shooter 101; discarding the very reason it looked interesting to play in the first place.