E3 2018: 6 Major Improvements Each Company Must Make
1. Electronic Arts - Ease On The Filler
Hands down, EA had the worst show of last year.
It was filled to the brim with all the negative aspects of any of their given conferences; awkward celebrity cameos, an oversell of their EA Sports line, boring corporate talk, flubbed lines and most importantly, hardly any games. The icing on the cake was a bafflingly 15-minute long closer of watching a Star Wars Battlefront 2 live match done with grating E-Sports commentators to boot.
The sole shining light was the reveal of the striking co-op game No Way Out - but that was about it. They even flubbed their big-dog announcement of Anthem by only showing a brief teaser then claimed more would be shown at Microsoft's conference the next day.
With the painfully dire yearthey’ve had as a company - one where they even had the government was investigating their practices - one hopes EA got the memo and really works hard to appeal to the gamers.
The ball is in their court and it will certainly take a lot more than a wonderful E3 game conference to change the immense tides against them - but that doesn’t mean it’s not going to help either.